Branding is more than just your logo

by Mel | Aug 21, 2017 | Blog | 0 comments

Hi Everyone,

So many people come to me looking for logo designs for their business.  But did you realise that your logo, whilst being the most visual and engaging aspect of your brand/branding it is not the sole focus of what goes into your brand to create your branding.

I was speaking with a potential client the other day looking to have a logo done for her new business.  However, she was really unsure about what she was wanting at all, except that she wanted black and white.  She was struggling with what to come up with, she knew what her business is and what she will be selling, but unsure of the rest.  So I gave her a few suggestions to help her get clarity around what she may be looking for.  So I though if she is struggling with how to really understand how she wants her brand to feel, maybe some of you are too.  So I thought I would share the couple of tips I gave her, so that she could have a better idea of what she is looking for before going to the designer.  So therefore,

A couple of tips to consider before you go to get your logo done, so that you are super clear on what it is that you are looking for, it also gives your designer a much greater insight into the people you are ultimately wanting to engage and build a business relationship with.

Firstly, Get clear on your target market, who are they, where do they hang out, what type of people are they etc.

Secondly, make yourself a list of words that encompass what your brand is all about, how you want it to feel.  Eg elegant, luxurious, fun, colourful, healing, upmarket, etc

Thirdly, make yourself a moodboard, research the internet, look for pictures that inspire you, or you are drawn to that you think and feel fit the brand that you want to create for people, look for colours that you are drawn to and create yourself a possible colour palette that represents the brand you want to create.  You may want to look at fonts that you like etc, even look up inspirational logos.

Fourth, you can also look up brands that you admire and use these as examples to provide to your designer for the type of feel you are looking for.

These 4 things can help you get a feel for the type of branding you are going for and provide your designer with a much clearer direction when you are ready to have your logo designed.  Most  designers also provide this kind of service for additional costs, but if you are on a tight budget, this is something you can do yourself to help you get clear and save you some time and money.

If you would like to chat more about anything I have written here, feel free to contact me.  I provide free 15 min chats and I also provide an hour clarity session where we can brainstorm your ideas and I can help you get clarity around what it is you aspire for your business.

A Letter to my Clients

by Mel | Aug 7, 2017 | Blog | 0 comments

I thought that I would share with you all my letter to my ideal client, this is a great way to gain clarity around who your client is, what their characteristics may be, what they may be looking for from your service.  I found this exercise extremely helpful in refining and honing my avatar.

Dear client

You are amazing just the way you are with the gift you want to share with the world.  We all have a gift, a purpose or something we want in life and we all deserve to be visibily seen.

You deserve a brand that encompasses the essence of you and what you stand for as well as like attracts like and this is how you connect with your tribe.  You deserve a brand that authentically represents your message and aligns with your true nature and captures the essence of you.

You are enough, you are compassionate, caring and truly want to make a difference in the life of others through sharing your visual message and sharing your gift with the world.  You want to help people work through the blocks that are holding them back and provide a supportive and nurturing environment where they feel safe, secure and supported, a space where they feel comfortable to be vulnerable and open up.

You are passionate about your work and are just unsure how to make it look and feel like you so that it resonates with your target audience.  You want someone who values you, respects you and most importantly understands you, with open communication and an open heart to help you navigate what your visual branding should look like so it is truly you.

Until next time

Mel